April 29, 2024 05:42 (IST)
ICC announces Nissan as official global partner
Dubai, Oct 14 (IBNS): The International Cricket Council (ICC) has announced a new long-term partnership with Nissan Motor Company until 2023.
Established in Yokohama City, Japan in 1933, Nissan has had many long-standing associations in the sporting world, but this is its first significant foray into cricket.
Commenting on the new partnership, ICC Chief Executive David Richardson said: “The ICC is delighted to welcome Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC’s global events."
“Nissan is one of the world’s leading motor companies and boasts a strong international presence in both new and established markets. Nissan’s values are closely aligned to those of the ICC, to be innovative, with a strong focus on delivering exciting and unique experiences for our fans and stakeholders. We are delighted to welcome such a strong brand to our growing commercial portfolio and we would like to thank Nissan for their support,” Richardson said.
Roel de Vries, Corporate Vice President and Global Head of Marketing and Brand Strategy, said: “Innovation that excites is what Nissan does, and as partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global trophy tour, the flag bearer programme and new live event experiences."
"We're excited to be part of the global cricketing family and to be involved in some of the world's most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do,” Vries said.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
RCB beat GT in IPL thriller, Jacks smashes unbeaten century Sun, Apr 28 2024
IPL: Bairstow's 108*, Shashank Singh's 68* help Punjab to beat KKR by 8 wickets, get back on winning track Fri, Apr 26 2024
KKR set a target of 262 runs for PBKS with Sunil Narine and Phil Salt go on rampage to set record opening-stand in IPL 2024 Fri, Apr 26 2024
IPL: Punjab Kings win toss, opt to bowl first against Kolkata Knight Riders at Eden Gardens Fri, Apr 26 2024
Royal Challengers Bengaluru keep hopes alive in IPL, register formidable win against Sunrisers Hyderabad Fri, Apr 26 2024
After historic Candidates Chess Tournament win, D Gukesh returns to rousing welcome in Chennai Thu, Apr 25 2024
Inaugural edition of Bengal Pro T20 to start from June 11 Thu, Apr 25 2024