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Members of High Life Management congregated at Calcutta Sports Journalists Club on Saturday to divide 64 selected schools from West Bengal into 16 groups, where each school will play three matches in the group stage.
In order to identify young talent the Country’s largest student direct contact programme from the very grassroots through scouting program, Young Heroes promoted by Star Sports along with Parle Products and IDBI Federal life Insurance aims to provide guidance and a platform to under-15 footballers from over 650 schools across 15 cities in India.
Nitin Kukreja, Business Head, Star Sports, “As the country’s leading sports broadcaster, we are committed to building a multi sports culture in the country. We want sports to be the trigger for creating and nurturing new opportunities for children and youth of India. The Star Sports Young Heroes programme will reach out to thousands of young footballers offering them a strong platform to develop their skills in sport through guidance and supervision of world class experts.”