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Bengal Pro T20 League: Indian Chamber of Commerce partners with Cricket Association of Bengal
Bengal Pro T20
Photo courtesy: Facebook/Cricket Association of Bengal

Bengal Pro T20 League: Indian Chamber of Commerce partners with Cricket Association of Bengal

| @indiablooms | 10 Apr 2024, 01:06 pm

Kolkata/IBNS: The Cricket Association of Bengal (CAB) on Tuesday signed a tripartite agreement that will now give Indian Chamber of Commerce (ICC) an opportunity to become the Official Chambers Partner for the upcoming IPL-style Bengal Pro T20 League.

The agreement was signed by CAB Secretary Naresh Ojha, ICC Director General Rajeev Singh and Arivaa Sports co-founder Rajneesh Chopra, in presence of CAB president Snehasish Ganguly.

CAB president Snehasish Ganguly said, “Sports is a fully grown industry today in India. It is no more about just the athletes and mere sponsorships. With sports becoming truly a professional career opportunity an entire support system has developed around it."

"As custodians of Bengal Cricket, it is imperative that we create such opportunities and partnerships for not only the players but also the support staff and the ecosystem around it to have a sound career. That is where this partnership becomes so important,” he added.

Sports in India has turned itself into a serious industry estimated to be over Rs 14,000 crore as per the 10th edition of the Sporting Nation Report by GroupM ESP on sports sponsorship in India and Cricket remains at the core of it.

Speaking on the occasion, ICC Director General Rajeev Singh, “We strongly feel it is the right time for serious Industry bodies like the Indian Chamber of Commerce to come forward and join hands with major sporting events, to make the corporate participation even stronger to develop the entire business opportunities in sports."

"It now offers a wide range of employment opportunities, branding, marketing and serious business opportunities. The best part is sports imbibes in you the spirit of sportsmanship, camaraderie and self-discipline, which is so essential to have in a corporate world," he said. "I am sure with this partnership our members will make the most of it and take advantage of the wonderful opportunity Bengal Pro T20 League presents to them.”

Through this partnership, the Indian Chamber of Commerce will play an important role in development of Bengal Cricket as the Industry partner by amplifying the importance and opportunities presented by the League to all its members.

It will also work as a cohesive force between the League and the industry ensuring seamless integration and mutually beneficial collaborations take place to fulfil the objectives, especially the overall growth of Bengal Cricket.

The Indian Chamber of Commerce also looks forward to engaging its robust forum of young and dynamic leaders, the Young Leaders Forum, who shall bring in fresh ideas, perspectives and above all the energy to carry forward the essence of this historic partnership.

Rajneesh Chopra, co-founder of Arivaa Sports which is the exclusive management partner of the Bengal Pro T20 League, said, “As a professional outfit it is our endeavour to bring in new and innovative opportunities for the League to thrive and prosper. The interest and growth of Bengal Cricket is paramount and we are happy to play a small role in it as partners to the Cricket Association of Bengal.”

Officially launched last week, Bengal Pro T20 is conceptualised on the lines of the IPL involving eight franchise teams fielding in both the men’s and women’s team to be played immediately after the IPL.

The league will not only be the biggest cricket league of the state, but also shaping up to be the most grandeur and impactful sporting event of Bengal.

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