Jacqueline signed on as brand ambassador of Glares by Titan
Mumbai, Apr 30 (IBNS): Titan has signed on celebrated actor Jacqueline Fernandez as the brand ambassador for its sunglass brand, Glares by Titan.
The Bollywood actress will sport the new Spring/Summer ‘15 Collection consisting of classic and contemporary shapes in the latest 360 degree campaign of Glares by Titan.
The SS ’15 collection is inspired by some of the most current international trends like Colour Blocking and the sunglasses are made with high-grade materials like Handmade Acetate and Carbon Fibre. For women, the range has classic and contemporary shapes like Cat Eyes with metal embellishments and crystals.
The men’s range contains macho aviator styles, wayfarer and sporty wraps, making it a must-have accessory for the summer.
Crafted for men and women between the age group of 25-35 years, the new collection is priced between Rs. 1500-3500. It is available in leading Titan Eyeplus stores across major cities, large format stores including Shoppers Stop and Central as well as leading optical outlets in the top 8 cities.
Speaking at the launch of the new spring/summer collection, S Ravi Kant, CEO, Eyewear Division, Titan Company Ltd, said, “We are thrilled to launch the new Glares by Titan Spring/Summer collection of sunglasses, which is inspired by international trends such as Colour Blocking and Revo lenses. We are also glad to have tied up with Jacqueline Fernandez as our brand ambassador as she embodies what the brand stands for – sophisticated style and high fashion. Titan Glares sunglasses are designed for those with a discerning eye for style and detail. We are confident that our association with Jacqueline will help us reach out to them.”
Expressing her thoughts on the collection and her association with the latest offering from Titan’s eyewear division, Bollywood actress Jacqueline Fernandez said, “I am excited and proud to be the brand ambassador of Glares by Titan. Sunglasses have always been amongst my most favourite accessories. Glares sunglasses are very fashionable and reflect my personal style. The opportunity to be the face of this range indeed feels great.”
Glares by Titan will be launching a multi-media campaign with Jacqueline this summer. The campaign would be led with print advertisements and also include heavy digital marketing, in-store visual merchandize and social media buzz.
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