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Ritabhari Chakraborty launches Kalyan Jewellers' new collection in Kolkata
Photo courtesy: PR Team

Ritabhari Chakraborty launches Kalyan Jewellers' new collection in Kolkata

| @indiablooms | 22 Apr 2024, 09:41 pm

Kolkata/IBNS: Indian actress Ritabhari Chakraborty has launched a new collection of Kalyan Jewellers to mark the kickstarting of Akshaya Tritiya in Kolkata.

The collection features light weight designs in gold as well as fashionable diamond offerings.

The event also marked Ritabhari Chakraborty’s half a decade of association with the company.

At the exclusive meet and greet session, brand ambassador Ritabhari Chakraborty said, "As a longstanding ambassador and patron of Kalyan Jewellers, I'm deeply honored to be here today. While gold jewellery traditionally holds immense sentimental value among Indians, the recent surge in gold prices has led to jewellery’s emergence as a lucrative investment option.

"I personally visit every Poila Boishakh and Akshaya Tritiya to do a token purchase. The newly introduced light weight jewellery collection is an optimal way to mark the occasion. Ritabhari Chakraborty was seen wearing temple jewellery from Kalyan Jewellers’ Nimah collection."

The showroom will also stock Kalyan's popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).

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