Take courage from the determination of para-athletes in these times of crisis, says Tata Structura campaign
Kolkata/IBNS: What better than showcasing the grit and determination of para-athletes (people with disabilities who pursue athletics and other sports) in the face of adversity to raise the morale of people during this pandemic crisis?
Therefore, Tata Structura (part of Tata Steel), in collaboration with SVF Entertainment Private Ltd, recently released a special music video titled ‘Ekla Chalo Re’, drawing inspiration from the famous song by Nobel Laureate poet Rabindranath Tagore.
With noted singer-lyricist Anupam Roy helming the vocals and the music, the video features leading para-athletes in the field of cycling, swimming, track, field sport and football, who despite obstacles have made significant achievements in their lives.
Said Praveen Shrivastava, Chief of Marketing & Sales (Tubes), Tata Steel, “Amid the pandemic, inspiring others to never give up on their dreams and to keep moving forward is the need of the hour. We hope that this music video will ignite that spark of protecting dreams.”
Arindam Biswas, Head - SVF Brands said, “We want to consciously spread the idea of self-reliance highlighting the prowess of these para-athletes, who move ahead with their head held high through all odds. We wanted to highlight their stories that inspire us to move forward no matter what.”
The music video was released on Tata Structura and SVF’s official digital media channels.