Personal care brand Joy of RSH Global begins manufacturing herbal hand sanitizers
Mumbai/IBNS: RSH Global, a leading Indian personal care company, entered the personal hygiene segment with the launch of a herbal hand sanitizer under its flagship brand, Joy.
The company said over a million units of hand sanitizers will be produced every month at its pan-India manufacturing facilties.
Sunil Agarwal, Chairman, RSH Global said, “The novel coronavirus has changed the way we peruse hygiene and sanitisation, it has become an integral part of our lives. This habitual change in consumers is here to stay, and with increasing demand, there is still a huge gap in the demand and supply of effective sanitizers in our country. Therefore, as a home-grown company, we decided to venture into the personal hygiene product range, with the hand sanitiser as our first product.”
According to the company, Joy Instant Clean Hand Sanitizer has herbal ingredients, including aloe vera extracts (to keep the skin moisturized), and 70 per cent alcohol base which kills 99.9 per cent germs, prevents infection and ensures total hand hygiene.
Currently, the product will be sold in a 110 ml bottle at a price point of Rs 55 only.
A 70 ml tube, 50ml bottle, and 500 ml bottle will also be rolled out by June 2020.
Poulomi Roy, CMO, RSH Global said, “Hygiene products are the most essential tools to combat COVID-19. We have, therefore, decided to launch a germ protection product range including hand wash, face wash, skin cream and hand cream in subsequent months. All these products would be extremely effective in germ protection, but will also ensure hydration and skin care courtesy the natural ingredients like aloe vera, lemon, mint, peach, tulsi, turmeric, tree tea etc.
She said the compnay will leverage its distribution network in traditional trade, modern trade and e-commerce channels to make hand sanitizeers easily available.