Zurie’s collection comprises of hand crafted designs across India and ethnic designer cufflinks, neck pieces, haute perfumes, studded clutches, earrings et al.
Zurie also have an exclusive biker collection.
The studio's co-founder Sonam Gupta envisages the productive love for designer yet affordable pieces.
“Jewelleries have always been my top most passion since childhood and I look ahead positive success for this launch. Through Zurie, I intend to make guests feel more comfortable and at the same more luxurious,” says Sonam Gupta, co-founder, Zurie.
Zurie’s collections are set for all seasons, every occasion, whether formal or informal to boost the acceptance of carrying artificial jewelleries.
The brand has also tied up with leading international brands like Duet Luxury, Loupe, MI Naken, Asgharali, Aseem Gioielli, Tanvi Garg, The Purple Sack and Nakhre Wali.
“We would love to encourage other designers as well to showcase their labels. Zurie not only showcases different labels but also handcrafted designs across India which is a great opportunity for artisans we have in our country,” says Prarit Gupta.