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Bharti Retail redefines India's retailing future with SAP

India Blooms News Service | | 28 Oct 2014, 01:08 pm
Mumbai, Oct 27 (IBNS): SAP SE on Monday announced that multi-brand retailers Bharti Retail Limited (BRL) is strengthening its supply chain, store operations and improve customer experience with the implementation of solutions from SAP.

The range of retail solutions from SAP will be used to manage retail processes in addition to improve planning, accurate merchandising and thereby enhance operational efficiencies.

With over 210 stores across key cities in 11 states, Bharti Retail is poised to become one of the country’s preferred retail companies.

The implementation aims to build a solid foundation for the future and enable the company to bring to Indian consumers the benefits of world class retailing.

“It is our constant endeavour to provide localized and personalized interactions, compelling choices and flawless transaction execution to attract and retain customers,” said   Raj Jain, CEO, Bharti Retail Limited.

“With SAP, we aim to add power to our cart and thereby redefine the overall retail experience for any customer who walks in to our store,” he added.

Additionally, Bharti Retail Limited has also decided to leverage OEM SAP Max Attention services to lower the risks, safeguard the BRL IT initiatives and deliver extreme value to its business.

As a part of this offering, Product engineers /Architects are engaged to help construct a scalable retail business model by addressing perceived gaps and open issues.

This implementation helped to dramatically reduce the cost of implementation and achieves business transformation through the implementation of SAP solutions.

“The rules of customer engagement have changed. They are now in charge of the relationship and it is up to smart companies to find new ways to engage them,” said Deb Deep Sengupta, Chief Operating Officer, SAP India.

“Responding to the need for richer customer engagement regardless of department, location or interaction channel makes SAP a top choice for companies in Retail looking to create lasting connections with their customers," Sengupta said.