China Tutorial Ban China reiterates ban on online and offline advertising for off-campus tutoring: Reports
Beijing: The Chinese government has initiated a crackdown on private tutoring and even ordered a complete ban on all online and offline advertising of off-campus education programmes that target kids in kindergarten, primary and middle schools, media reports said.
A group of eight regulators, including the State Administration for Market Regulation (SAMR) and the Central Propaganda Department of the Communist Party, issued a notice earlier this month to make sure a July ban is strictly implemented - namely that “news outlets, social media, public places and residences shall not publish ads for after-school training”, reports South China Morning Post.
The ban is part of wider government efforts to implement a July policy that prohibits anyone from making a profit from providing tutoring for school curriculum classes from grades one to nine, the newspaper reported.
According to the notice published on Tuesday, which is also joined by the Ministry of Education and the Cyberspace Administration of China, the advertising ban – which also covers extra curriculum training such as dancing and painting – must be carried out without any leniency. Sponsored content, or “soft articles”, paid for by such training programmes will also be subject to the ban, the newspaper reported.
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