YouTube Ukraine war: Over 20 pc drop in Russian contributors on YouTube
Moscow: YouTube has witnessed a 21 percent drop in the number of Russian-language active contributors from February 24, the day when Russia launched its military operation in Ukraine, to April 20, according to the data unveiled on Saturday by the Russian analytical group Brand Analytics.
At the same time, TikTok lost 87 percent of Russian-language contributors and 93 percent of Russian-language content, the study said.
The video-sharing platform blocked users in Russia from posting new content.
Instagram (banned in Russia) lost 56 percent of its active Russian-language contributors and 55 percent of its Russian-language content.
Russian social media VKontakte increased the pool of its contributors by 22 percent and the amount of content by 17 percent in the same period.
The messenger Telegram saw a 24 percent increase in contributors and a 5 percent increase in content.
The research was conducted from February 24 through April 20. An active contributor was assumed to be a social media user who posted at least one message, comment, or repost on the day of the survey.
(With inputs from Sputnik/UNI)
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