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VisitBritain holds roadshow in the east

VisitBritain holds roadshow in the east

| | 09 Jul 2014, 05:05 pm
Kolkata, July 9 (IBNS) VisitBritain, the flagship tourism division of Great Britain held a first of a kind road show in Kolkata on Monday as part of its all- India campaign to promote tourism in Britain.

Aimed at reaching out and augmenting the considerable number of Indian travellers to the country, the event attracted  participation of more than 15 suppliers like VisitManchester, Tourism Ireland, Globus & Cosmos, etc. who cater to tourism needs and organise packages.

Speaking on the occasion, Scott Furssedonn-Wood, British deputy high commissioner, Kolkata, said that in 2013, 375,000 from India visited  Britain - a new record, and they spent £441 million in Britain last year, 32 per cent more than in 2012.

He emphasised the Bengal-Britain link with common interests in sports like cricket and football, food, and the cultural trail of literature and theatre. Britain offers different sectors to explore according to one’s interest.

The VisitBritian organisers urged visitors to ‘look beyond London’ and explore the potential of newer areas for holidays in Britain.

Shivali Suri, country manager-VisitBritain India said: “The Great Tourism Week roadshow format will enable us to engage effectively with the pan-India travel trade, as well as providing platforms to introduce new British tourism products for Indian travellers."

(Reporting by Ranjita Biswas)

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