Srinagar: Gearing up its promotional programmes outside JK, the J&K Tourism department participated in the 3- day India Travel Mart (ITM) held from 29 January- 31 January here.
Pahalgam Development Authority CEO Mushtaq Ahmad Simnani, Dy Director Tourism Publicity Jammu Anil Kumar Chandail represented the J&K Tourism in the travel show and interacted with the travel and tour operators, media persons from Gujarat and various other State tourism boards.
The focus during this ITM was to bring stakeholders together to promote domestic tourism in a unique style while also following COVID-19 protocols.
Various State tourism boards, representatives from the hospitality sector, inbound, outbound, domestic and specialised tour organisers, aviation industry, and all other professionals related to tourism industries from the country participate in the event to showcase their products and interact with their counterparts.
On the concluding day of the Travel Mart, the J&K Tourism also organised a press meet to apprise the media about tourism infrastructure development in J&K and Government’s initiative to open up new tourist areas for the travellers.
During the meet, they also highlighted effective measures taken by the administration to contain COVID19 and ensure safe and hassle-free travelling.