April 19, 2024 08:49 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Maldives opposition demands President Muizzu's impeachment over leaked reports alleging corruption by him | AAP claims conspiracy to kill Arvind Kejriwal after mango eating row | India successfully tests Indigenous Technology Subsonic Cruise Missile | Telangana missionary school vandalised after students questioned over saffron attire | Shilpa Shetty's husband Raj Kundra's properties attached by ED in Bitcoin scam

Athleisure apparel market rides on physical fitness awareness during pandemic: Ujjawal Asthana

Athleisure is a term to describe hybrid clothing, designed to be suitable both for exercise and everyday wear. With people becoming more conscious about staying fit and healthy these days, the demand for Athleisure is growing. IBNS correspondent Supriyo Hazra catches up with Ujjawal Asthana, co-founder, Zymrat, to know about the future of the segment and his company. Excerpts: