May 19, 2024 19:48 (IST)
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PVR collaborates with Xperia Group to introduce experimental in-cinema advertising

PVR collaborates with Xperia Group to introduce experimental in-cinema advertising

Indian film exhibitor PVR Cinemas has collaborated with Out-of-home (OOH) media company Xperia Group to introduce experiential in-cinema advertising for the first time in the cinema advertising domain.