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Indian Olympic Association issues advisory against unauthorised advertisements for Paris Olympic 2024
Photo courtesy: Screenshot grab from X/@Olympics video

Indian Olympic Association issues advisory against unauthorised advertisements for Paris Olympic 2024

| @indiablooms | 08 Mar 2024, 03:26 pm

New Delhi/IBNS: The Indian Olympic Association (IOA) has reiterated its stance on unauthorized advertisements concerning the Paris Olympic Games 2024.

With the prestigious event just around the corner, the IOA hhas emphasised the importance of respecting intellectual property rights and the official endorsements established by the International Olympic Committee (IOC).

It has come to our attention that certain corporate entities and business houses are attempting to capitalize on the excitement surrounding the Paris Olympic Games by creating unauthorized advertisements and promotions.

The IOA strongly condemns such actions and emphasizes that any advertisement related to the Paris Olympic Games 2024 must have prior approval from the 10A.

As the governing body for Olympic sports in India, the IOA said it is committed to upholding the values of fair play, integrity, and respect for the Olympic movement.

"Unauthorized advertisements not only undermine the efforts of the official sponsors and partners but also violate the spirit of the Olympic Games," it said.

"We urge all corporate entities, business houses, and advertising agencies to refrain from creating or disseminating any advertisements related to the Paris Olympic Games 2024 without the explicit approval of the IOA. Failure to comply with this directive will result in legal action and other appropriate measures," the IOA added.

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