BCCI Viacom18 clinches Indian cricket's digital and TV media rights for INR 5963 crore
Viacom 18 Media Private Limited has won the TV and digital rights of the Indian cricket team for INR 5963 crore (USD 720 million approx).
According to reports. the company defeated Star India and Sony in winning the rights.
Viacom 18 Media Private Limited won the media rights for the period of September 2023 to March 2028.
BCCI President and 1983 World Cup hero Roger Binny said: “The recent BCCI e-auction has unequivocally demonstrated the vigour of cricket in India. The remarkable journey of Indian cricket, its meteoric rise on the global sporting arena, owes its success to the unwavering trust that people have vested in the BCCI leadership and its dedicated workforce."
"With the staunch support and collaboration of every stakeholder within our cricketing ecosystem, I am confident that we will continue to propel the brand BCCI to uncharted territories on the global sports stage," Binny said.
Also Read: Rahul Dravid provides update on KL Rahul’s participation in Asia Cup
BCCI Secretary Jay Shah said: "I extend my heartfelt congratulations to Viacom18 for emerging successful in the e-auction, and I express my sincere gratitude to all the bidders who participated in this process."
"Their involvement underscores the industry's confidence in India Cricket. I also want to acknowledge the role of market forces in reinforcing their belief and trust in us," he said.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
