UFO Moviez collaborates with Madhuri Dixitâ€™s online dance academy to celebrate International Dance Day
Mumbai, Apr 28 (IBNS): UFO Moviez, India’s largest digital cinema distribution network & in-cinema advertising platform has collaborated with Madhuri Dixit’s online dance academy, Dance With Madhuri (DWM), to launch an engaging and innovative digital dance challenge #DanceLikeMadhuri to celebrate the International Dance Day in grandeur.
UFO Moviez and DWM will host a first of its kind Digital Dance Challenge #DanceLikeMadhuri on their respective social media handles â€ªfrom 26th to 29th April, 2019.
To participate in the challenge, fans have to enact the most iconic dance hook steps of Madhuri’s songs and upload their videos on UFO Moviez social handles.
The winners will be chosen by none other than dance maestro herself Madhuri Dixit & UFO Moviez jointly and will get a special gratification from both UFO Moviez and DWM along with movie vouchers and DWM discount vouchers.
Commenting on the initiative, Siddharth Bhardwaj, Chief Marketing Officer, UFO Moviez said, “We are thrilled to partner with Madhuri Dixit’s ‘Dance With Madhuri’ for first of its kind Digital Dance Challenge #DanceLikeMadhuri to celebrate International Dance Day. On the occasion of International Dance Day, we wanted to do something exciting for our audience, and we believe that nothing can get bigger than associating with Madhuri Dixit. We at UFO Moviez, thrive to create new experiences for all our stakeholders. We are certain that this initiative would provide a perfect platform for the fans to showcase their hidden talents and help to take their talents to the next level.”
On this Madhuri Dixit noted: “Our vision for Dance with Madhuri is to take the passion of dance to everyone and we believe our collaboration with UFO Moviez will ensure that millions of people can now learn how to dance. Dance with Madhuri has been receiving a lot of love from people and we wanted to do something special for the fans. Joining hands with UFO Moviez , we know we will surely reach wider audiences."