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Hema Malini calls Kent's controversial Atta and Bread Maker Ad 'inappropriate'

Hema Malini calls Kent's controversial Atta and Bread Maker Ad 'inappropriate'

India Blooms News Service | @indiablooms | 27 May 2020, 06:48 pm

Mumbai/IBNS: Actor and BJP lawmaker Hema Malini has termed the recent advertisement of  healthcare products company Kent RO Systems "inappropriate" and said it does not reflect her values.

"I respect and stand by all sections of society," she said in a statement following massive criticism of the advertisement for an ''Atta & Bread Maker" on social media for its "classist" content.

The advertisement in which Kent's brand ambassador Hema Malini and her daughter Esha Deol appeared, allegedly portrayed domestic helps in a bad light by indicating them as carriers of infection.

"Are you allowing your maid to knead atta dough by hand? Her hands may be infected," read the ad for Kent's Atta and Bread Maker, encouraging users to invest in the product that would make atta for bread hands-free.

The advertisement didn't go down well with netizens and was considered "classist".

Reportedly, a Twitter user wrote: "In a classist way, the ad suggests that only a maid's hand could be unclean."

After drawing much flak for the advertisemnt, the Noida based company has pulled down the advertisement and issued an apology.

"Please accept our sincere apologies for having published the Ad of Kent Atta & Bread Maker. It was unintentional but wrongly communicated and it has been withdrawn," wrote the company's chairman, Mahesh Gupta, on Twitter.

The advertisement came at a time when there is widespread fear among people over contracting the disease by close physical contact and social distancing is being asserted.

 

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