Adarshmann Cartoon Strip Ayushmann Khurrana features in a novel cartoon strip by Toyota Kirloskar Motor
Kolkata/IBNS: Ayushmann Khurrana, Bollywood star and youth icon, who is also the brand ambassador for the Toyota Urban Cruiser, features in a cartoon strip unveiled by Toyota Kirloskar Motor (TKM).
The cartoon series called ‘Adarshmann’, is to be released on TKM’s social channels depicts Khurrana as a character who talks about the message of #Respect.
In the series, Khurrana’s character together with #UrbanCruiser help people find the right way to earn #Respect, the company said.
Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “The idea behind Adarshmann was to leverage new-age tools to convey the story of respect in a fun and engaging format while delivering key messages on safety and wellbeing among others.”
Based on the concept of 'contest and create your own' activities, the Adarshmann campaign comprises contests and activities for fans of Ayushmann and Toyota Urban Cruiser.
Ayushmann Khurrana, said, “I have always believed in delivering fresh ideas through new and emerging formats. Therefore, I was excited with the concept of Adarshmann as a platform to connect with the fans to talk about respect as an extension to the successful brand campaign for Urban Cruiser.”
The Urban Cruiser, Toyota’s youngest Urban SUV, was launched during the festive season in September 2020.
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