'Aalishan Pakistan' sees a frenzy of Indian buyers on the weekend

Both Hall no. 14 & 18 were packed with gleeful visitors who were seen carrying a bunch of shopping bags from brands from across the border like Bareeze, Orient, Khaadi, Gul Ahmed, Dynasty, Dawood Textiles, Hadiqua Kiyani, kidswear brand Pinks & Blues, and home décor company Salman Traders for their marble wares, to name a few.

As many as 300 exhibitors from the neighbouring country are showcasing fashion and lifestyle products at ‘Aalishan Pakistan’ exhibition which is on till Sunday.

Visitors thronged to Hall no. 14 & 18, as the exhibition opened in the morning with an exuberant display of fashionable garments, accessories, home décor essentials, footwears, handicrafts, and jewelry. When asked about their experience of ‘Aalishan Pakistan’, visitors joyfully remarked that it was an overwhelming experience shopping for Pakistani suits, palazzos, lawn fabric and print, etc.

Speaking on ‘Aalishan Pakistan’, Sher Afgan who is the official spokesperson for TDAP said “As we had anticipated, Aalishan Pakistan has been a great success, even though it is being held after two years. Most of the interest of course is in Pakistani textiles as we have a unique blend, which is very popular in South-Asian countries including India. We also have some of our finest designers here, who have been able to showcase their creations equally well. Two years ago at Lifestyle Pakistan we had just one hall, and this time around we have two halls and both of them are doing really well.”

‘Aalishan Pakistan’ opened with a Fashion show showcasing the best of Pakistani couture,that was held at Taj Palace, New Delhi on Sept 10.

Famed design houses like Kayseria, Rang Ja, Lala Textiles, Faiza Samee, Deepak Perwani, Wardha Saleem, FNKAsia, Ahan and Farnaz Mustafa showcased their latest collection on the ramp and awed the audiences.

‘Aalishan Pakistan' is an initiative of TDAP to further build on the efforts of the governments of Pakistan and India to normalize trade between the two countries.