May 04, 2024 11:01 (IST)
Vidya Balan rides Nihar Natural campaign against social stereotype of women
Kolkata, Feb 11 (IBNS): National award winning Bollywood actress and the brand ambassador of Nihar Naturals, Vidya Balan unhooked the Nihar Naturals #IAmCapable report, a national study commissioned to Neilson, at an event in Kolkata, to exhort women to move over outward appearance and focus on their inner worth.
Nihar complied with the task of making Indian women comprehend that, "Appearance cannot be a tool to judge a woman’s capability.”
The #IAmCapable report featured a finite bigotry faced by Indian women in today’s world. Nihar’s initiative, commissioned the research to bust some common myths regarding a women’s appearance and her ability.
The actor has come across such stereotypes in her professional field.
Addressing the media, Vidya said, "I have chosen to be associated with Nihar over 5 years, for this brand believes in encouraging and enabling women to achieve their full potential. I learn that more than 69 percent of Indian men agree that their judgment of women is based on their looks."
"I feel by making public the findings in this survey Nihar is doing great job in rejecting appearance based stereotypes. Nihar through its initiatives is tangibly enabling men and woman alike to overcome obstacles to development,” she said.
Also present at the event was Harshini Khanekar, India’s first lady fire engineer who overcame the odds of conventional bias against her choice of career in a male dominated field to succeed in her professional life.
Besides these two bold ladies was Ruby Ghosh, who faced considerable opposition from her in-laws and people around to start dance tuition for children at her home. Her husband stood by her in the face of rejection. She began with 2 students and now she trains 80 dancers.
(Reporting by Suchismita Roy)
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Hamida Banu: Google doodle pays tribute to India's first professional woman wrestler Sat, May 04 2024
Sandip Ray launches actor Siddhartha Chatterjee's book Feludar Prothom Topse in Kolkata Fri, May 03 2024
The ‘other’: An author examines Tue, Apr 30 2024
Sony launches wearable AC that you can wear under your shirt Tue, Apr 30 2024
Tech major Google lays off staff from Flutter, Dart and Python teams Tue, Apr 30 2024
Physics Wallah's Alakh Pandey invited to US universities as speaker, urges Indians to return home and contribute to nation's development Mon, Apr 29 2024
Jammu and Kashmir's Shri Pratap Singh Museum connects UT with rest of the country with its collection of artifacts Mon, Apr 29 2024
Loreto College, Kolkata celebrates Earth Day Mon, Apr 29 2024