May 26, 2024 09:00 (IST)
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Virat Kohli joins Hot Wheels to drive thrill among fans
New Delhi, Jun 7 (IBNS): Indian cricketer Virat Kohli recently got associated with toy car maker Hot Wheels, to drive the thrill to an all new level for the fans.
Hot Wheels noted that the fans will now have a unique opportunity to experience not just the thrill of Hot Wheels, but also a chance to chill with Virat.
According to the officials, on the purchase of a Hot Wheels car, kids will get a free pack of cricket trading cards.
If the pack contains the special limited-edition gold card, the lucky kid can redeem the card for an exclusive cricket bat autographed by Kohli, right on the spot.
Moreover, the kids can also get an opportunity to chill with Kohli by logging on to http://www.hotwheels.com/GoforItIndia and answering a simple question.
Speaking on the association Rahul Bhowmik, Marketing Director, Mattel Toys India said, "For generations Hot Wheels has personified thrilling experiences to boys of all ages. We are excited to have Virat Kohli on board as he perfectly embodies the attributes of the brand which are speed, power and performance."
In a statement an excited Kohli said, "I am extremely pleased to be associated with Hot Wheels especially since as I grew up playing with Hot Wheels cars and tracksets. I am looking forward to being a part of thrilling experiences and chilling with young Hot Wheels fans."
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