September 21, 2024 06:32 (IST)
Follow us:
Rituparna Sengupta unveils NOQNOQ with daughter Rishona
Kolkata, Feb 26 (IBNS): Tollywood heavyweight Rituparna Sengupta, along with her daughter Rishona Niya, launched NOQNOQ, a children's fashion wear brand at the South City mall outlet of Starmark on Thursday.
Speaking at the launch, Rituparna Sengupta told IBNS “More than me, it is my daughter who is so excited to be here, continuously she is selecting dresses one after another. After she finishes, I will be looking for some of my choices and then we will finally buy them.”
NOQNOQ is a Starmark creation of fashion wears from the Emami Group which targets children between the age of three and twelve years.
The brand brings in a basic design concept for the entire range of the children’s fashion line. Styled by in-house designers, NOQNOQ introduces a range of casual, leisure, sports and formal wears for both girls and boys. The price starts from Rs.469/-.
Speaking on the occasion, Gautam Jatia, CEO, Starmark, said: “Our store is a favourite haunt for kids, and we wanted to expand our offering to them. Hence was born this idea of an affordable yet stylish range of kid’s garments-NOQNOQ."
"Inspired by international designs, these clothes have been manufactured using best quality fabrics and eco-friendly dyes to give comfort to the tender skin of children. We are confident that our NOQNOQ range will gain its popularity amongst children and their parents,” he said.
The brand claims to be using healthy fabrics, which allow the skin to breathe, and are free from allergic reactions.
The garments have been crafted using oxford cottons, 100% cotton poplins, basic knits, jersey, cambric’s and schiffli. The colour dyes used in the clothes are well processed and skin- friendly and also ensures that the colours last for longer duration, the officials said.
NOQNOQ will be available at all the Starmark outlets in Kolkata and Starmark, Express Avenue Mall in Chennai and also at a few selected online sites and boutique outlets.
(Reporting by Aninnya Sarkar, Images by Avishek Mitra)
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Kolkata hosts the 3rd edition of Chitra Devi Music & Dance Festival Fri, Sep 20 2024
National Teachers Award 2024: Thiagarajar Polytechnic College faculty honoured by President Murmu Fri, Sep 13 2024
Third edition of Chitra Devi Music and Dance Festival will be held in Kolkata's Rotary Sadan on September 15 Wed, Sep 11 2024
Salem’s Sona College named Outstanding Engineering Institution Wed, Sep 11 2024
Rotary International District 3291 launches Hashtag English and Effortless Arithmetic initiatives to boost literacy Wed, Sep 11 2024
Thiagarajar Polytechnic College earns outstanding institution award Wed, Sep 11 2024
Tilottama was remembered by the crew, the audience before the premier of the Rangakarmee 's new play Tue, Sep 10 2024
Apple introduces AirPods 4 Tue, Sep 10 2024