Himalaya launches HiOwna Momz, a health drink supplement for pregnant and lactating mothers
HiOwna Momz is made of natural ingredients that help expecting mothers by giving the required amount of nourishment to both the mother and the baby. The product is the latest addition to the HiOwna range of health drinks by Himalaya, which includes HiOwna Kidz and HiOwna (for adults and the elderly).
The supplement contains well-researched Herbal Actives, which helps to build a strong immune system in both mother and baby, and assist in enhancing the quality and quantity of breast milk in nursing mothers. With an increased requirement for nutrition in expecting and lactating mothers, it serves as the ideal health drink as it provides holistic benefits through its herbal ingredients. It is also easy to consume and can be taken with either milk or water.
It comprises of the following ingredients that aid the young mother in giving the required amount of nourishment to the child:
Coconut (Narikela)contains folate and lauric acid along with other nutrients, which help provide the additional nutritional requirement during pregnancy and lactation. Lauric acid increases the fatty acid content in breast milk, thus improving the quality of breast milk.
Date (Kharjura) offers antioxidant action. It effectively reduces stress, enhances strength and stamina, and rejuvenates the body. Dates have been traditionally used to promote lactation and provide nutrition and strength to nursing mothers.
Chicory (Kasani) is naturally high in inulin, which is known to have prebiotic action. Incorporation of inulin in the diet makes the digestive system more efficient at absorbing calcium, magnesium, iron, and zinc. Several studies have shown inulin to function as a prebiotic and promote good digestive health.
Apple (Seva) has a unique portfolio of polyphenols with antioxidant properties. Studies show that Apple increases antioxidant enzymes, including superoxide dismutase and glutathione peroxidase, in red blood. Maternal consumption of apples has a protective effect against childhood asthma in infants.
"Himalaya has always focused on the preventive wellness needs of our consumers and nutrition is one of the key factors to a good and healthy lifestyle.For expecting and lactating mothers, getting enough nutrition for both themselves and their child is crucial. It is with this view, to provide optimum nutrition for such mothers, that we have introduced HiOwna Momz. We believe that it will be an important addition to their diet, for their complete wellbeing,” said Anil Jiandani, Business Head, Pharmaceuticals at The Himalaya Drug Company.
HiOwna Momz has been launched in two flavors - vanilla and chocolate, making it a nutritious and delicious health supplement. Priced at Rs. 240 for a 200g container, HiOwna Momz is available for sale in all leading pharmacy stores, general retail outlets and online healthcare platforms.