Airtel rolls out exclusive â€˜Kaalaâ€™ experience for Rajinikanth fans
Chennai, May 23 (IBNS): Indian telecommunications services provider Bharti Airtel has announced on Wednesday that it has joined hands with Rajinikanth yet again, this time for the superstar’s upcoming release ‘Kaala’.
As a part of this association, Airtel has rolled out an exclusive ‘Kaala’ experience for its customers.
Airtel TV app will offer users free access to exclusive content from Kaala, including exciting behind the scenes action from the movie that includes bytes from cast and crew.
Airtel TV users can also enjoy exclusive access to Kaala music launch event, which brought together the cast, crew and music composers for the movie.
The users can also participate in a highly interactive quiz based contest called ‘Meet Kaala, Semma Coola’.
Users have to correctly answer questions relating to the upcoming movie and Rajinikanth and there are exciting prizes to be won every hour, including Kaala movie tickets and the opportunity to meet the Kaala cast and crew.
What’s more, Airtel has also launched special Kaala branded SIM pouch and prepaid packs that will offer unlimited calling and roaming benefits along with high-speed data. The special pack comes with a Kaala Calendar that fans can add to their collection.
Manoj Murali, Hub CEO - Kerala & Tamil Nadu, Bharti Airtel said, “We are delighted to be associated with Kaala. As part of our endeavour to offer a great network and content experience to our customers, we are excited to bring an exclusive Kaala experience to our customers. We invite Rajini fans to enjoy this special experience and celebrate yet another thriller from the superstar.”
How to enjoy the exclusive Kaala content and take part in the ‘Meet Kaala’ contest
Airtel customers need to be on the latest version of the Airtel TV app (available for both Android and iOS). New users can download the app, while existing users will receive automatic update notifications.
Non-Airtel users need to get a Airtel 4G SIM, insert it in SIM Slot 1 of their smartphone and follow step 1 to get started.