Kolkata, Apr 11 (IBNS): Swiggy, a food ordering and delivery platform, on Wednesday said it has launched the ‘Swiggy Match Day Mania’, a 51-day long extravaganza, celebrating the cricket fever that has gripped the nation.
Match Day Mania currently boasts of participation from over 12,000 restaurants across 12 cities in India, including national chains like Pizza Hut, Burger King, and more.
Swiggy has also tied up with a host of local favorites like Wow Momos, Bachan's Dhaba, Jai Hind dhaba, Rang De Basanti Dhaba, Mama Mia and Kasturi to serve lip-smacking delicacies with some specially-crafted deals for consumers to rustle up their appetites while cheering for their favorite teams.
Swiggy believes that Match Day Mania will be the perfect companion for consumers, as it perks up their evenings for cricket fans all over the nation, as they become glued to their TV sets. The food festival will go live every weekday at 7PM and will be a day-long affair on weekends.
Srivats TS, VP Marketing at Swiggy said "Just like popcorn and soft drinks are a perfect match for an evening at the movie theater, we want to provide cricket fans with their favorite food options as they settle down every evening to support their favorite cricket teams. The IPL season has generally seen significant growth in demand. We believe Match Day Mania will only take this to the next level".
Siddhant Kamath, Director, Naturals Ice Cream, “This campaign, like the IPL, is sure to be a slam-dunk for both Naturals & Swiggy. The objective is to improve our online visibility & add excellent value to our guests to order ice-creams during summers, while enjoying the IPL matches at home. The idea is to make it a win-win experience for everyone involved. A delicious Natural Ice-cream flavour, accompanied by the quick paced delivery from Swiggy, is sure to be the best combination for any IPL fan this summer season.”
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