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TataCLiQ.com unveils ‘Shutterbug Lounge’ for photography buffs

India Blooms News Service | | 22 Aug 2017, 04:36 pm
Mumbai, Aug 22 (IBNS): There’s good news for all photography enthusiasts. TataCLiQ.com, Tata group’s multi-brand phygital e-commerce platform has launched a first of its kind photography store called ‘Shutterbug Lounge’, which will feature the best camera brands for sale.

The Lounge promises to be a one-stop shop for the best-in-class DSLR, lenses, external flashes, camera bags and all other essential accessories. To ensure hassle-free phygital services for the consumers, there will be a seamless integration of TataCLiQ.com and Croma stores.

Speaking on the launch, Vikas Purohit, Chief Operating Officer, TataCLiQ.com said, “We entered the e-commerce market with an aim to provide a brand forward experience for the high-involvement purchases. Offering such as the Shutterbug Lounge is an attempt to reach out to serious photography enthusiasts in the country and present complete imaging solutions and not just a large selection of photography products to them. In the long run, we want to make TataCLiQ.com the destination that appeals to every brand loving consumer.”

TataCLiQ.com in association with Mumbai igers is running a #ShutterbugLounge contest where one winner stands a chance to win a INR 10,000 voucher, which can be redeemed in the lounge section on the website. The contest is live till Aug 25.

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