TTK Prestige launches leading British kitchen appliances brand in India

The new brand which is part of the TTK Prestige owned Horwood Homewares, will offer the SEC B and C demographic across Tier 3, 4 and 5 cities in India, quality kitchen solutions at lower price points. The new brand will allow TTK Prestige to expand reach and tap into an entirely new segment of consumers.

Horwood Homewares Ltd. which owns “JUDGE” brand has a rich legacy of over 120 years and is the preferred kitchen brand of choice for households in the UK.

The launch of Judge Cookware in India, will give TTK Prestige access to an INR 5000 crores unorganized kitchen appliances market.

The range of Judge Appliances products will be made available in India in the month of August, and will include pressure cookers, induction and non-induction, outer lid and inner lid non-stick cookware, stainless steel gas stoves, and mixer grinders. The price point for this range will compete with brands addressing similar target audience.

TT Jagannathan, Chairman, TTK Group said, “We are pleased to widen our core consumer base with the introduction of the Judge Cookware brand in India. This is an opportune moment for us to accelerate the company footprint by catering to an entirely new segment of consumers, who might not have the budget or access to the range of existing TTK Prestige products. We are proud to launch a range of high quality and affordable products that can transform the kitchens of middle and small-town India.”

The Judge range of products will be manufactured at TTK Prestige factories across India and will be retailed at all retail formats, including traditional outlets, leading modern retail formats and ecommerce platforms. The products are currently being launched all over India.

Chandru Kalro, Managing Director, TTK Prestige said, “It gives me immense pleasure to welcome Judge Kitchen Appliances into India.  As a company, we are committed to transforming the lives of the Indian home cook in every part of the country, and launching Judge Kitchen Appliances is a step in that right direction. I look forward to welcoming a new set of consumers into the TTK Prestige family.”