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KAY2 Steel Limited officially launches ‘KAY2 TMT’ in Kolkata

KAY2 Steel Limited officially launches ‘KAY2 TMT’ in Kolkata

India Blooms News Service | | 12 Jul 2017, 10:28 pm
Kolkata, July 12 (IBNS): KAY2 Steel Limited has launched steel for modern engineering TMT bars ‘KAY2 TMT’ in Kolkata.

‘KAY2 TMT’ is designed on international standards and provides assured earthquake resistance.

Announcing the launch, Sunil Agarwal, Director, KAY2 Steel Ltd. said, “We are proud to launch ‘KAY2 TMT’ in Kolkata, the city is on a development spree. Visionary smart city project, expressways, flyovers and high-rise structures are already defining the skyline of the city, and this is creating huge demand for allied industries like steel. We plan to increase our production capacity to 1 lac MT per annum in the state by next year to cater to the growing demand and are hopeful that ‘KAY2 TMT’ will witness an overwhelming response from individual home builders and developers alike. and we will capture a huge market share in West Bengal ”

On this occasion, Anand Saraogi Director M/s Alaknanda Sponge & Iron Ltd. (Authorized Manufacturer of KAY2 Brand TMT under user license agreement) said, “We recognize the contributions of dealers who have played a major role in boosting the sales of our brand “KAY2 TMT Bars” and worked towards ensuring its penetration in remote markets of West Bengal. The brand has been received very well by customers and the same is now translating into fruitful business. We are looking forward to a formidable and beneficial association with our dealers which should be a win-win for both.” He also emphasized the need to further strengthen brand positioning of “KAY2 TMT Bars” and make it the most preferred choice of customers."

Addressing the dealers on the occasion, Vishal Saragoi, attributed the strong performance of the company in the state to the strong long-term relationships with dealers.