Flipkart witnesses 100% YOY growth in sale of Air Conditioners

The selection and competitive pricing offered by Flipkart under the consumer electronics category is by far the largest - offline and online.

As the e-commerce industry in India is witnessing a paradigm shift in consumer buying patterns with respect to large appliances, Flipkart has been leading the adoption of consumer electronics and appliances in the country through affordability programs such as No Cost EMI and Product Exchange, most preferred by customers in Tier II cities and below.

More than 30% of customers make use of Flipkart’s unique consumer finance options.

As the sweltering Indian summer is rolling in, bringing with it an intense heat wave that is sweeping across the nation, consumers in India are making a beeline to snap up their favourite ACs and refrigerators.

To help Indian shoppers beat the heat this summer, Flipkart has announced its Cooling Days with great discounts, EMIs, and plenty more on ACs and refrigerators to help keep cool this summer.

The three-day sale kick starts on Apr 7l and will run till Apr 9.

Customers can avail No Cost EMI across all credit cards as well as Bajaj Finserv through this period.

Flipkart is directly engaged with all top AC brands like Carrier, Hitachi, Sansui, Samsung, Whirlpool, Godrej, Bluestar and has exclusive products at attractive pricing. Flipkart exclusively sells products of Sansui and sub-brands of Hitachi and Carrier.

All brands sold on Flipkart are backed by priority service and warranty by manufacturers.

Flipkart services close to 10,000 pin-codes across the country for consumer electronics and appliances through its owned supply chain and partners reaching markets where offline retailers do not carry the complete range of products of certain brands.

Flipkart offers the fastest delivery and easy returns of large appliances - 50% of the orders are delivered on the same day or next day even beyond metros, powered by Ekart, Flipkart’s in-house delivery service, and Jeeves, Flipkart’s after-sales services provider.

Consumers get an added advantage of free installation worth ₹1500.

The top states that contribute to sales at Flipkart under this category are Karnataka, Andhra Pradesh, Tamil Nadu, Maharashtra, Gujarat, West Bengal and Punjab.

While 75% of all ACs sold in India are sold in northern India, in refrigerators, frost-free and high-end refrigerators sell more in metros while single-door refrigerators sell more in rural areas. Flipkart also added over 4,000 new PIN codes in the last three months, opening up serviceability markets like Bihar, Himachal Pradesh and Uttarakhand.

Commenting on this next big category online, Sandeep Karwa – Head, Consumer Electronics and Appliances, Flipkart said, “Consumer electronics and appliances have grown steadily year on year, and we have been working round the clock to make online shopping of large appliances the most convenient option.”

He added, “The success of the category hugely depends on after sales service and overall buying experience. We are committed to providing a more fulfilling experience by enabling our differentiators such as Jeeves and Ekart and make quality products affordable and accessible to our customers across the country.”