April 27, 2024 07:59 (IST)
Follow us:
Symphony Analytics launches framework for retail analytics
Bangalore, Apr 14 (IBNS): Symphony Analytics, a division of global innovation and development services company Symphony Teleca Corporation (STC), on Monday launched Symphony RAMP, the Retail Analytics and Multi-Channel Engagement Program that leverages the company's expertise in real-time analytics, mobility and advanced technologies - such as iBeacon, NFC, geo-fencing and M2M - to provide retailers with the processes, solutions and services necessary to better engage with individual consumers wherever they may be.
Symphony RAMP addresses the challenges of today’s retail marketplace, including the need to increase customer loyalty and provide instant consumer gratification, as well as the need to predict consumer behavior in real-time.
“The rise of social media, location-based awareness and other technologies are transforming the retail industry,” said Bob Myers, CEO of Sheplers, a leading retailer.
“These innovations are generating a wealth of new aggregate information which we can leverage to enrich our marketing efforts and engage with consumers," Myers said.
The Symphony RAMP framework will help retailers address common challenges in multi-channel retailing by implementing several capabilities and techniques l
“In today’s omni-channel retail environment, with educated consumers shopping from smart phones, online and in-store, it’s essential that retailers truly understand their individual shoppers in order to increase customer satisfaction and optimize their marketing activities with the right offers at the right time,” said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics.
“The Symphony RAMP methodology, which combines the company’s best practices and expertise in analytics, mobility and shopper-driven retail technology, provides retailers with a head-start in the race to attract and retain loyal customers at every touch point," Ponoth said.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
India’s export of premium-quality basmati rice up 22% till Feb 2024 Sat, Apr 27 2024
Small Finance Banks can now apply to become universal banks under the on-tap licesning norms: RBI Sat, Apr 27 2024
Difference Between Demat and Trading Account Fri, Apr 26 2024
SBI Cards Q4FY24 net profit grows 11% YoY to Rs 662.37 cr Fri, Apr 26 2024
Stock market opens in green with Nifty near 22,600 Fri, Apr 26 2024
Vedanta Ltd Q4FY24 net profit drops 27% YoY to Rs 1,369 cr Thu, Apr 25 2024
Swiggy gets shareholders' nod for $ 1.2 billion IPO Thu, Apr 25 2024
HUL Q4FY24 profit drops 6% YoY to Rs 2,406 cr Thu, Apr 25 2024