Brand Factory is India's largest discount retail chain with over 41 outlets present in over 20 cities and E-zone is one of India's leading electronics retail outlets present across all Big Bazaar, Hometown and Central retail outlets.
The tie up further strengthens MobiKwik’s strategic relationship with Future Group to mobilize users to adopt e-cash.
Commenting on the announcement, Mrinal Sinha, Chief Operating Officer, MobiKwik said, “The era of physical cash is gradually phasing out with the increased adoption of e-cash and wallets. Today’s buyer demands wallet payments so they have to spend least amount of time at the billing counters.”
“We are pleased to have further strengthened our relationship with Future Group and power e-cash payments at Brand Factory and E-Zone.” Mrinal added.
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