April 26, 2024 05:30 (IST)
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Oriental Cuisines plans 200 outlets
Kolkata, Apr 10 (IBNS): F&B conglomerate Oriental Cuisines Private Limited (OCPL) has announced to open 50 more outlets in the bakery division by the end of this financial year taking the total number near to 200 outlets.
As part of the announcement, the company has opened its first premium chocolate boutique, Le Chocolatier in Kolkata.
Oriental Cuisines also announced its entry into the franchise model of its bakery brands for the first time.
Oriental Cuisines also announced its entry into the franchise model of its bakery brands for the first time.
The rapid expansion of the outlets will be targeted in the states where the formats currently enjoy a strong clientele and is also in plans to open outlets in the tier 2 cities to further strengthen the brand presence across the country.
Speaking on the occasion, Narendra Malhotra, CEO, Oriental Cuisines Pvt. Ltd., said, “We are happy to announce OCPL’s entry into the franchise model of our bakery formats – The French Loaf and Le Chocolatier to further strengthen our leadership in the bakery segment thereby bringing our brands close to our customers. We see a rich potential in the market and expansion will help us to further increase our market share. Of the 50 outlets, 10 will be company owned and the rest will be franchise run formats.”
Speaking on the occasion, Narendra Malhotra, CEO, Oriental Cuisines Pvt. Ltd., said, “We are happy to announce OCPL’s entry into the franchise model of our bakery formats – The French Loaf and Le Chocolatier to further strengthen our leadership in the bakery segment thereby bringing our brands close to our customers. We see a rich potential in the market and expansion will help us to further increase our market share. Of the 50 outlets, 10 will be company owned and the rest will be franchise run formats.”
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