RB pledges $1 million Zika relief package to fight spread of virus
The Zika outbreak is having a profound impact on many communities in the Americas.
RB has provided support to communities during previous outbreaks such as H5N1 avian influenza, SARS and more recently Ebola.
Although there is still no conclusive evidence of the causal link between microcephaly and Guillain-Barré syndrome and the Zika virus, there is enough concern to warrant immediate action. Simple measures such as mosquito control, prevention of the spread of disease and the use of condoms all play a key role in protecting people from the far-reaching and fast-spreading Zika virus.
Through this Zika Relief Package, the company aims to provide resources that will be prioritized based on those areas needing immediate interventions where it feels consumer awareness and education campaigns can be most effective in protecting the public. The initial investment includes both cash, as well as in kind donation of personal insect repellents and insecticides via our brands SBP, Mortein and Repelex and also the donation of 1 million Durex condoms that can be made available through NGOs and health authorities.
Rakesh Kapoor, Chief Executive of RB, said: “By establishing our Zika Relief Package, RB is committed to help combat this rapidly emerging public health threat. Moreover, I would call on other businesses to join the movement by offering their own unique areas of expertise and resources to help those at risk of Zika infection. Businesses like RB are built for speed and agility; it’s what keeps us successful in today’s fast-paced world.”
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