Lava launches Pixel V2

The smartphone is the second product in the Pixel series and has been launched at an MRP of INR 10,750.

Subi Samuel, an ace fashion photographer has partnered with Lava for this product.

He was part of the unveiling of the smartphone at the launch event in Mumbai.

Subi interacted with the audience and shared his perspective on how smartphones have become the primary camera device now to capture instant moments, and in a way have filled the need for digital cameras.

He also shared his experience of using Pixel V2 for clicking pictures and shooting videos in his daily life.

The Pixel V2 is a 4G device and its design is a testimony to Lava’s in house product design and development capabilities.

It has a vibrant 5 inch HD IPS display with a scratch resistant Dragon trail Glass.

At 128 gms, it is one of the lightest devices available in the market today having a 5 inch screen size.

Giving a stellar performance, the smartphone is powered by a 64 bit MediaTek Quad Core Processor coupled with 2GB DDR3 RAM.

The device has a whopping 16 GB internal storage that is expandable up to 32 GB.

It is powered by Star OS 2.0 based on Android Lollipop 5.1 supporting dual 4G SIM slots (one 4G slot running at a time) with dual standby. It also packs a strong 2500mAh Li-Po battery.

The Pixel V2 sports a 13 MP rear camera with dual LED flash and an 8 MP ‘selfie’ camera with LED flash.

The smartphone promises to capture images like none other in its category and that’s because of the 1.4 micron large pixel size, F2.0 and F2.4 aperture of the rear and front camera, respectively. 1.4 micron large pixel size allows enhanced light intake per pixel helping in capturing brighter, clearer images with great detail.

The aperture gives depth of field, better focus and great images in low light.

The camera comes with 5 layer LarganTM lens in rear camera and 4 layer LarganTM lens in front camera along with Blue Glass Filter that cuts off infrared light to help the sensor reproduce true life-like colours.

The camera lets one record and view Full HD (1080p) videos on the expansive 5 inch IPS HD screen. IPS display with full lamination further improves the viewing angles.

Additionally, the camera offers advanced software innovations through MagicPix with features like wide angle Selfie (enables group selfies), night Mode (brighter pictures in low light), Pic Focus (focuses on the image and blurs the background), Face Beauty (for face sliming, smoothing, eye widening and whitening), Intelligent Mode and GIF maker.

This combination of camera hardware and software will help photography enthusiasts capture professional level photographs right from their smartphone.

Commenting on the launch,, Navin Chawla, Senior Vice President & Head Product, LAVA International said,” The smartphone segment in India is growing exponentially, driven primarily by youth. With smartphones becoming an indispensable part of their lives, camera becomes so much more important. The youth today wants to capture special moments in their life and share them instantly in their social circle. To enable them to capture those moments perfectly, we are delighted to announce the second variant in the Pixel Series with the best in class camera hardware & software features. With this device, we aim to further build a strong portfolio of smartphones in the 10k range and deliver on our mission of empowering people to do more and be more.”

Delighted on his association with Lava and his experience with Pixel V2, Subi Samuel – India’ ace fashion photographer, said,”I'm proud to get associated with the brand in its journey to empower consumers to do more and be more. Smartphone has become the most important device in our lives. And photography has evolved from planned to instant moments that are there all around us. Only thing we need is the right device to capture them. With features like depth of field, 1.4 micron pixel size and F2.0 aperture the Pixel V2 captures great images in all lighting conditions. I use this device for my photography on the go and am fully satisfied with it. I am sure consumers will have the same experience.”

The smartphone will be available in two striking colours, Icy White and Royal Black, across all national retail stores and multi-brand outlets.

It will also be available online from Sept 15.