HDFC Bank Mumbai/IBNS: HDFC Bank has said that it will be stopping SMS alerts for UPI transactions below Rs 100 from June 25.
Customers of the country's largest private sector bank will only receive text notifications for transactions above Rs 100 or if they receive more than Rs 500 via UPI (Unified Payments Interface).
However, email alerts for all transactions will continue to be sent, as per the bank.
The private sector lender said the change follows customer feedback indicating that low-value transaction alerts were unnecessary, especially since UPI payment apps also send notifications.
According to reports, the cost of sending bulk SMS messages adds up, with banks spending a few crores of rupees daily given the high volume of UPI transactions, which average around 40 crore per day.
HDFC Bank has advised its customers to ensure their primary email addresses are up to date to receive all transaction notifications.
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