Akasa Air Jhunjhunwala-backed budget carrier Akasa Air releases logo
Mumbai/IBNS: Investor Rakesh Jhunjhunwala-backed budget carrier Akasa Air released its logo designed by 'inspired by elements of the sky', media reports said.
"Unveiling ‘The Rising A’ of Akasa Air. Inspired by elements of the sky, The Rising A symbolises the warmth of the sun, the effortless flight of a bird, and the dependability of an aircraft wing," Akasa Air tweeted.
Unveiling ‘The Rising A’ of Akasa Air
— Akasa Air (@AkasaAir) December 22, 2021
Inspired by elements of the sky, The Rising A symbolises the warmth of the sun, the effortless flight of a bird, and the dependability of an aircraft wing.
Always moving upwards. Always inspiring to rise. pic.twitter.com/vzMDT9gEmv
“Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us,” said Vinay Dube, Akasa Air Founder, MD and CEO.
"It is our promise to all, regardless of backgrounds or beliefs, that it’s your sky, your dreams, your passions, and your personal journey, and Akasa Air is honoured to be a part of it,” he added in the statement.
We wanted our logo to be simple, easy-to-recall and connect with our brand ethos. The Rising A seamlessly connects aviation & ascension and exudes warmth, dependability, freedom, and motion. We believe that the sky embraces everyone and is no longer the limit” said Belson Coutinho, CoFounder and Chief Marketing & Experience Officer, Akasa Air.
The brand's colours are 'Sunrise Orange' and Passionate Purple’, which the brand says reflects Akasa's 'warm, youthful, and respectful nature.'
The airline plans to launch commercial flight services in the summer of 2022 to support the rising demand across Indian aviation.
Akasa claims it will be 'the most dependable airline in India, offering warm & efficient customer service, reliable operations, and affordable fares.'
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