The four models launched virtually were iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max.
In India, iPhone mini 128 GB is priced at Rs. 69,900, 256 GB at Rs. 79,900, 512 GB at Rs. 99,900.
The iPhone 13 is priced at 79,900, Rs. 89,900 and Rs. 99,900 in the three variants of 128 GB, 256 GB and 512 GB respectively.
The iPhone 13 Pro and iPhone 13 Pro Max are also available with 1 TB storage.
The iPhone 13 Pro has been priced at Rs. 1,19,900 (128 GB), Rs. 1,29,900 (256 GB), Rs. 1,49,900 (512 GB) and Rs. 1,69,900 (1TB).
In the four respective variants, the iPhone 13 Pro Max is priced at 1,29,900, Rs. 1,39,900, Rs. 1,59,900 and Rs. 1,79,900.
In the United States, the prices of iPhone mini starts at $699, iPhone 13 at $799, iPhone Pro at $999 and iPhone Pro Max at $1,099 for 128 GB storage.
Launching the models, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said, "iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible."
"The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience," he added.
The preorders in the US, UK, India, China, Japan, Australia and Canada will begin on Sept 17 while retail availability is set to start on 24th of the same month.