Gurugram/IBNS: Film entertainment company PVR through its luxury arm, The Luxury Collection, announced the launch of its First Director’s Cut in Haryana in Gurugram Thursday.
PVR Cinemas with this launch augments its presence in Delhi NCR region with 155 screens in 35 properties and 265 screens across 60 properties in northern India.
Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, "Luxury is the future of cinema and Director’s Cut is an aspirational movie viewing experience for many who missed out on the Big Screen entertainment while being confined to home entertainment.
"The Director’s Cut format is a catalyst to the popular concept, ‘PVR Private Screening’ that can offer single group booking as an entertainment bubble due to smaller seating sizes of the auditoriums, personalized service, customized food menu and dedicated managers. There is a huge pent-up demand from movie connoisseurs to resume their movie going habits in the safe and hygienic environment of a cinema and Director’s Cut provides the perfect destination."
Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited said, "The addition of 4 Screens in Director’s Cut to our existing property of 7 Screens at PVR Ambience Mall upgrades the property to a luxury format appealing to premium audiences and enlarging the customer base. The Dining has been put together by renowned world-class chefs. The winning combination of upscale cinema and upscale dining will ensure Director’s Cut becomes a cultural and entertainment landmark in Gurugram.
"The new Director’s Cut has demonstrated our Design and Project management capability of refurbishing existing spaces into modern and premium interiors providing better value to our partners."
With this opening, PVR strengthens its growth momentum in FY 2021-2022 with 846 screens at 176 properties in 71 cities (India and Sri Lanka).