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Inox to reopen cinemas in Kolkata and Howrah INOX
Images by Avishek Mitra/IBNS

Inox to reopen cinemas in Kolkata and Howrah

India Blooms News Service | @indiablooms | 04 Aug 2021, 11:19 pm

Kolkata/IBNS: India’s leading multiplex chain, INOX Leisure Ltd, on Wednesday announced that it is all set to welcome back its movie lovers at six of its properties Quest, Swabhumi, City Centre 1, Metro, Madhyamgram and Liluah located across Kolkata and Howrah from Aug 5 and the rest will reopen as per operational readiness.

Besides making sure that the cinemas will be operated by a 100% vaccinated team, INOX is adhering to each and every instruction as prescribed in the notifications issued by the State Governments, the company said in a statement.

"We have curated a hygiene initiative called #SafetyFirst, which is a convergence of the measures prescribed by the Government authorities and additional measures implemented by us," it said.

Besides following the prescribed seating restrictions, the cinemas will be frequently deep cleaned and disinfection of all customer touch points including entrance, Box Office, lobbies, auditorium, F&B counters, restrooms and exit gates will be carried out.

In an endeavor to provide enhanced hygiene, the protocols like mandatory mask, temperature check, e-tickets, contactless payment & entry and enhanced intake of fresh air have also been implemented.

"INOX aims to make the entire cinema-viewing experience digitally enabled and touch-free, we have encouraged the use of e-tickets, and even the guests walking in at the counters before the movie will be issued e tickets," the brand said.

Keeping in mind the need for getting together in a safe and secure ambience, while maintaining social distancing, INOX will offer private screenings for smaller groups of friends and families, wherein we pamper the guests with our signature hospitality while screening a movie of their choice.

This exclusively curated experience may be availed by the guests at the date and time of their choice, at any of the operational INOX cinemas across the country.

To make it a more memorable affair, INOX would allow the guests making the booking to choose the content of their choice, either from the current playlist, or an old blockbuster.  

Furthermore, INOX is optimistic about their new F&B roadmap with the introduction of some new processes, including making their food available on online food ordering platforms, Swiggy and Zomato.

INOX aims to tap a new consumer base that buys food products even when they are not watching a movie. INOX looks to include meal options like Pulao, Biryani, Dal Makhani, the much-loved servings of Rajma-rice and Chana-rice, Pastas, Garlic Bread and Chilli Cheese Toasts.

On the beverage front, INOX will have a range of juices and mojitos, besides the introduction of Popcorn shake. INOX is also looking to introduce more options in their popcorn range. To satiate the sweet tooth, they will be introducing exotic jar-based dessert options like Tiramisu and Blueberry Mousse.

Amitava Guha Thakurta, Regional Director – East, INOX Leisure Ltd, “As we prepare to reopen slowly and steadily, we are confident about our preparedness to ensure the safety and security of our customers and employees. With a promising content pipeline in the months to come, we strongly believe that the remaining part of 2021-22 will be a treat for the movie enthusiasts across the country."

"As India emerges from the clutches of the second wave of COVID-19, we are completely geared up and prepared to welcome back movie lovers across 29 cities we are set to reopen from 30th July 2021. We will keep opening our cinemas as per operational readiness and government guidelines in the near future,” he said.

"Guests will be treated with a varied array of content, with a blend of new English movies and Hindi movies. With Mortal Kombat, The Suicide Squadetc. guests will have a range of content options to choose from," the statement said.