Bangalore/IBNS: In a major step towards breaking the language barrier for lakhs of Indian entrepreneurs, micro small and medium enterprises (MSMEs), local shops and retailers from Tamil Nadu to benefit from ecommerce, Amazon on Tuesday announced that sellers will be able to register on Amazon.in marketplace and manage their online business in Tamil.
This includes everything from registering as an Amazon seller for the first time to managing orders, inventory management and accessing performance metrics – all of it in the language of their preference.
The experience has been made available on the Amazon seller website as well as on the mobile app. Amazon also provides Seller Support Services and Seller University videos and tutorials in Tamil.
The launch of seller registrations and account management services in Tamil will benefit over 43,500 Amazon existing sellers and lakhs of new sellers from tier – 1 and below markets like Chennai, Madurai, Coimbatore, Tiruchirappalli, Salem, Ranipet in Tamil Nadu.
To launch the services in Tamil for sellers, Amazon.in worked with expert linguists to develop an accurate and comprehensible experience in Tamil.
The team has chosen commonly used terms over perfectly translated words to make the experience authentic, easily understandable and seamless for sellers.
The launch in Tamil is followed by the recently launched seller registrations and account management services in Hindi which saw thousands of new Amazon sellers from markets like Darbhanga in Bihar, Barmer in Rajasthan, Mahoba in Uttar Pradesh, Hailakandi in Assam and Bardhaman in West Bengal sign up on the Amazon.in marketplace.
Pranav Bhasin, Director – MSME & Seller Experience, Amazon India said, “Our vision has been to enable every motivated seller anywhere in the country to reach customers across India and every country in the world. As we look at enabling more and more of Indian MSMEs to embrace ecommerce to grow, we continue to double down our efforts on vernacular, voice and video powered initiatives. The launch of the vernacular registration and account management experience for sellers in Tamil is a major step in that direction.” He adds “This becomes all the more significant today as businesses are exploring e-commerce as a means to expand their reach and grow their business.”