TVS Eurogrip introduces retailer e-ordering facility to adhere to social distancing norms
Kolkata/IBNS: TVS Srichakra Limited, one of India's leading two- and three-wheeler tyre company, announced a new feature of e-ordering facility in its retailer app “TVS Eurogrip Bandhan”.
According to the company, the upgrade is a step towards providing a comprehensive e-commerce experience with features that help in placing and tracking orders.
P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited said, “Digitalization has been at the core of our sales strategy. We launched the TVS Eurogrip Bandhan app last year to enable loyalty programmes and majority of our retail partners are already well versed with it. The “Click-to-Order” feature that we are now launching is an industry first and will enable our retail partners to place orders at their convenience and not necessarily wait for a salesman visit. We have built-in new exciting features to make the process more user friendly for our trade partners. This ‘contactless’ ordering process will be particularly handy in the coming few months when travel of salesmen across territories may be an issue owing to Covid-19 restrictions.”
Retail partners can now use the app to browse the entire range of TVS Eurogrip products and place orders with their respective distributors, the company said.
In addition to providing reward points on orders, the company will run exclusive offers and promotions for retail partners who use the app to place orders, it said.
The app is available for download on Android and iOS platforms.
TVS Srichakra Ltd is part of the TVS Group.