Kamdhenu Limited to strengthen market share of Kamdhenu Color Maxâ€™ in North Bengal
Kolkata/IBNS: Kamdhenu Ltd., a building materials solutions company, organised a channel partner meet for ‘Kamdhenu Color Max’ dealers in Siliguri to celebrate the success of Kamdhenu Colour Max in the state.
To meet the growing demand of color coated sheets in North Bengal, the company has "rapidly augmented its production capacity in the state by increasing the number of franchise manufacturing partners," a company statement claimed.
It is also planning to undertake massive advertising and marketing campaigns in North Bengal to further support its robust dealer and distribution network to promote ‘Kamdhenu Colour Max’ in the region.
Kamdhenu Limited sells ‘Kamdhenu Colour Max’ through 120 dealers and distributors spread across the state.
Addressing the channel partner meet, Bhaskar Chaudhary, GM Marketing said, "Kamdhenu Colour Max’ has become one of the fastest growing Color Coated Sheet brand in North Bengal with the production capacity of 12000MT per annum and this milestone is worth celebrating. We congratulate our dealers for their strong performance and appreciate their efforts in making ‘Kamdhenu Colour Max’ a household name."
"We are planning to further strengthen our market share in the color coated sheet segment in the region / state from current 15% to 30% by FY21 by promoting ‘‘Kamdhenu Colour Max’ to even in the remotest markets of the state,” he added.