June 15, 2026 01:10 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Tragedy in the skies: Five IAF personnel killed in AN-32 crash in Assam | 'Ask probe officers whether I hid anything': Abhishek Banerjee hits back after pre-dawn police search | Police storm Abhishek Banerjee's house at 3 am tracking aide, Mamata arrives; seizure list says 'NIL' | Big boost for India's security: DRDO successfully tests advanced missile shield | Indian-origin man jailed for 34 years in UK over horrific kidnap, torture and rape case | Mamata's nightmare deepens! Saayoni Ghosh, Dev, Rachana Banerjee among 19 rebel MPs seeking TMC split | Trump claims US 'ended war with Iran', Tehran yet to confirm a deal | Heartbreak for Indian sports: Manu Bhaker's mentor Jaspal Rana passes away at 49 | Three Indian seafarers, missing after US strike on tanker near Oman, confirmed dead | 'Choose your side': TMC MP Kalyan Banerjee's ultimatum to Mamata in open revolt against Abhishek

AIFF empowers fans to #BackTheBlue

| @indiablooms | Sep 18, 2017, at 10:01 pm
New Delhi, Sept 18 (IBNS): All India Football Federation (AIFF) on Monday announced the launch of an exclusive limited edition lifestyle fan merchandise for the Indian National Football Team in collaboration with The Souled Store.

Positioned as the Fan Gear, AIFF aims to provide a unique opportunity to the Indian Football Fans to express their fandom. The merchandise collection has wide range of Round Neck T Shirts, Polo T Shirts, Wristbands, Badges, Phone Covers, Posters etc. and is economically priced between INR 59 to INR 649.

The exclusive merchandise will have fan’s official #BackTheBlue theme tagline with AIFF logo for the authenticity of the product.

The limited edition fan gear is available online on thesouledstore.com starting today. The products will also be available for purchase on eCommerce Websites such as amazon.in and flipkart.com in the coming week.

AIFF hopes the limited edition collection empowers the fast growing football fans to express their support, experience the Indian team journey and feel closer to their favourite players.

“We are delighted to present the attractive range of merchandise collection for our extremely passionate and fast growing football fans,” said Kushal Das, General Secretary, AIFF. “Their love for Indian football and the passion to #BackTheBlue has been the unique factor in designing the merchandise," he added.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.