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Yogi Ad Fiasco

Indian Express owns up Yogi ad bloomer featuring Kolkata's Maa flyover

| @indiablooms | Sep 12, 2021, at 07:47 pm

The Indian Express on Sunday owned up its mistake in preparing an advertorial content of the Yogi Adityanath government's achievements by wrongly featuring an image of the Maa flyover in Kolkata, leaving the UP government of the BJP egg-faced and weaponizing rival Trinamool Congress to mock the saffron party.

"A wrong image was inadvertently included in the cover collage of the advertorial on Uttar Pradesh produced by the marketing department of the newspaper. The error is deeply regretted and the image has been removed in all digital editions of the paper," tweeted Indian Express.

The full page ad of the development and industrialisation in Uttar Pradesh under firebrand Chief Minister Yogi Adityanath on Sunday featured the image of Maa Flyover in Kolkata, the capital of West Bengal run by his arch political foe Mamata Banerjee.

The power jacket ad in The Sunday Indian Express is followed by two more pages of advertorial contents.

It has come as a major embarrassment  for the UP CM as it features a flyover- read the 9.2 km long Maa Flyover-  which has a signature Kolkata yellow cab and the bridge painted in favourite blue and white colours of the Bengal CM.

The skyscrapers in the ad also resemble the hotel buildings on the EM Bypass. Maa Flyover, named by Mamata Banerjee after her party's Maa Mati Manush slogan, is the fourth longest flyover in India.

While Mamata Banerjee has been constantly attacked by the BJP for failing to set in motion industrialisation in West Bengal, the ad triggered a fusillade of trolls and memes directed at the BJP and Yogi by the troll brigade and their arch political rival Trinamool Congress, which rules West Bengal and aims to spread dominance in other states by challenging the saffron party.

Trinamool Congress national general secretary Abhishek Banerjee was quick to post the mistake on his Twitter to ridicule the BJP and Yogi.

"Transforming UP for @myogiadityanath means stealing images from infrastructure seen in Bengal under @MamataOfficial's leadership and using them as his own!" he tweeted. "Looks like the 'DOUBLE ENGINE MODEL' has MISERABLY FAILED in BJP’s strongest state and now stands EXPOSED for all!" posted the TMC parliamentarian and nephew of Mamata Banerjee now facing an ED probe on a coal scam.

Meanwhile, BJP's West Bengal Leader of Opposition Suvendu Adhikari, who is also facing the West Bengal cops over the murder of his former bodyguard when he was a Trinamool Congress MP, reacting sharply posted: "Fake propaganda peddlers latched on to an advertorial error of a Newspaper. @myogiadityanath  ji's Govt is a testimony of growth & development. The UP Govt doesn't need to borrow (that too image) from a state, on the verge of bankruptcy due to mismanagement of its Administration.

 

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