Thomas Cook India targets Middle India’s high growth
Online statistics indicate that ‘honeymoon’ features as the second highest searched keyword of Google’s holidays category from Middle India.
Thomas Cook India’s internal research-consumer analytics reiterates this with two distinctive opportunities: The significant and growing potential of honeymoon/romantic travel emerging from Middle India’s regional towns, mini metros, and smaller localities within a city- with a YoY increase of 25%.
Noteworthy that a majority of such honeymoon couples tended to book on Thomas Cook’s Group Tours- the reassurance of Thomas Cook’s experienced Tour Manager, Indian co-travellers and Indian cuisine on tour, a strong comfort factor. However being surrounded by families/kids did create a challenge!
This gap-opportunity formed the genesis of Thomas Cook’s unique product line of Honeymoon Group Tours- ‘Romantic Getaways’- exclusively for couples. The tours have been designed to delight honeymooners with a relaxed/easy paced itinerary (starting late morning and ending by early evening) ensuring couples time together-away from the group, must-see attractions, special value-adds like candle-light dinners, a couple spa, wine and chocolates, stretch-limousine transfers, etc.
Thomas Cook’s Romantic Getaways feature India’s favourite romantic destinations: Singapore with a Cruise, France & Switzerland, New Zealand, Bali and Mauritius with Dubai.
Commenting on the launch of Romantic Getaways, Rajeev Kale – President and Country Head – Leisure Travel & MICE, Thomas Cook (India) Ltd. said, “The honeymoon travel segment is witnessing exponential growth emerging from Middle India, but managing a honeymoon, a once-in-a-lifetime occasion, and negotiating potential challenges that emerge on tour is truly daunting/ stressful. And for Middle India’s first time travellers this is even more so. Our new ‘Romantic Getaways’ are hence of great value: leaving the day-to-day execution to the expertise of Thomas Cook’s experienced tour manager; delightful inclusions, the comfort of Indian meals and co-travellers ensuring a happy spouse and the start of a blissful wedded life!”
Image:wikimedia commons
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