April 26, 2024 03:16 (IST)
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Athleisure apparel market rides on physical fitness awareness during pandemic: Ujjawal Asthana

Athleisure apparel market rides on physical fitness awareness during pandemic: Ujjawal Asthana

Athleisure is a term to describe hybrid clothing, designed to be suitable both for exercise and everyday wear. With people becoming more conscious about staying fit and healthy these days, the demand for Athleisure is growing. IBNS correspondent Supriyo Hazra catches up with Ujjawal Asthana, co-founder, Zymrat, to know about the future of the segment and his company. Excerpts: