July 16, 2026 03:41 pm (IST)
Follow us:
PK becomes the first film of India that will be tracked by Rentrak
Mumbai, Dec 18 (IBNS) Rentrak is the official agency that gives accurate box office figures of Hollywood films. Aamir Khan has been heard raising up the issue of fudged numbers being let out by filmmakers since sometime now and he is more than happy about Rentrak entering Indian markets.
There is a lot of intrigue around their upcoming film and it has become the most awaited film.
Aamir, Rajkumar Hirani and Vidhu Vinod Chopra signed up for Rentrak as they got to know about it.
Despite Aamir Khan's Ghajini being the first film to enter the 100 crore club, Rajkumar Hirani's 3 Idiots being the first film to enter the 200 crore club and Aamir's Dhoom 3 being the first film to enter the 300 crore club, they don't make films to enter any particular number clubs specifically.
This team believes in being a part of the Good films club.
''Commencing Rentrak operations in India , with tracking Box Office Data for PK , is not only a land mark for Rentrak, but also for the Indian movie Industry. Rentrak brings to India the expertise and experience of measuring Box office and serving Movie Industries in 40 countries including Hollywood.
"We trust the world will get to appreciate the true potential of Indian Cinema , as much as Indian Industry gets to realize its own potential through the tools that Rentrak has created. Rentrak connects the world to the Indian Movie Industry and Indian Movie Industry to the world in a better manner and provides great insights into the passion Indian audiences have for Cinema.'' said Arturo Guillen, VP -Rentrak, Europe, Middle East & Africa.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
'We need you': Naseeruddin Shah, Shabana Azmi lead Bollywood's emotional appeal to Sonam Wangchuk to end hunger strike
Wed, Jul 15 2026
'Greatest happiness for me': Imtiaz Ali reacts as daughter Ida gets engaged in Norway
Mon, Jul 13 2026
'It's robbery under broad daylight': Varun Badola slams Zee5's removal of Diljit Dosanjh's Satluj
Mon, Jul 13 2026
Jurassic Park legend Sam Neill dies at 78; tributes pour in
Mon, Jul 13 2026
'If she wants, she can do it': Hema Malini wants Deepika Padukone to play her in biopic
Mon, Jul 13 2026
Deepika Padukone shares relatable third-trimester struggle; Here's what expectant mothers go through
Sat, Jul 11 2026