India-WI Florida series: BCCI awards broadcast rights to Star India Pvt Ltd
The decision was taken after following a tender, bidding and evaluation process.
BCCI President Anurag Thakur said: “I am pleased to announce that Star India will be the official broadcaster. It will ensure the BCCI is able to guarantee maximum exposure and further increase the visibility of this new initiative.”
Secretary Ajay Shirke said: “Star India has been an excellent partner for the BCCI. They have a deep understanding of the game of cricket, and what it means to the nation. We are pleased to extend our association with them. This agreement also reflects our strategy to develop new markets and fan following.”
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